A few years ago, we decided to get into the business of allergy bedding, another term for high-performance textile encasements that keep dust mites, bed bugs, pollens, and grasses from causing allergic reactions in susceptible people. If you look at most of our competitors, they all seem to have names driven by their search engine ambitions; that is, they almost all have allergy or some form of the term in their names.
To us, that’s like naming a car company, “The Car Company.” We wanted to be different, so we drew on a term that references an application where our company, White Knight Engineered Products has excelled for decades: building garments for cleanrooms. While many of you may know what a cleanroom is, others of you may have heard the term infrequently or not at all.
Cleanrooms, for the uninitiated, are controlled environments you typically see in fields like scientific research or the manufacturing of pharmaceuticals and computer chips. Companies use these environments to protect both workers and their products from airborne contaminants such as dust, hair, aerosol particles, and chemical vapors.
Cleanrooms manage anything and everything that may leave products or people vulnerable to pollutants, whether it’s airflow and ventilation, furniture and fixtures, or, of course, protective clothing. And that last one, protective clothing, is where we come in. Over the years, we have developed durable engineered polyesters, silky taffetas, and ultra-soft all-natural cottons that give wearers exceptional protection and comfort, in a long-lasting garment.
Going into the allergy bedding space was a natural fit for us at WKEP, since the same science that powered our garment production could be applied to bedding encasements. But instead of protection from contaminants in manufacturing and research, we brought our fabrics to the bedroom to fight one of the main causes of triggered allergies: dust mites.
The key to this fight is a term called micronaire, which measures how permeable a fabric is, whether you’re talking about vapor, moisture, or other particulates passing through. The key to cleanroom garment design is the same as designing encasements for your pillow, mattress, or duvet: having microscopic pores that are small enough to prevent entry by dust mites, bed bugs, and other allergens, while large enough to wick body heat and perspiration away. We achieve both of these aims—barrier and wicking—while providing great comfort without the typical crinkling and bunching associated with this type of bedding.
So while we could have joined the rest of the pack and called ourselves some version of Allergy Bedding Company, we went for a name that’s evocative of the most sensitive environments in the business world, something we can really hang our hats on because it speaks to where we’ve done our best work as a company. There’s actual meaning to our brand, and it goes beyond being search-friendly. It’s about knowing when you buy Cleanroom Bedding products, you’re getting encasements that are measurably better at protecting your family from allergens and objectively more comfortable in doing so. When you buy from us, you’re getting technology for the bedroom that you can’t find anywhere else.
To give Cleanroom Bedding products a try, visit www.cleanroombedding.com.